World Tourism Day

📍 27–29 September 2025, Melaka, Malaysia

📝 Preliminary Overall Programme

📅 Friday, 26 September 2025
🛬 Arrival of the delegates
🕒 15:00 – 18:00 — Registration (Lobby)
📌 Venue: Ground Floor (GF), DoubleTree by Hilton, Melaka
🎉 19:00–21:00—Welcome Reception hosted by the state of Melaka, Malaysia

📅 Saturday, 27 September 2025
🕗 08:00 – 10:00 — Arrival and Registration of the delegates
📌 Venue: Ground Floor (GF), DoubleTree by Hilton, Melaka
🕚 11:00 – 11:15 — Welcome Remarks
👤 H.E. Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture, Malaysia
🕚 11:15 – 11:30 — Opening Remarks
👤 Zurab Pololikashvili, Secretary-General, UN Tourism
🕦 11:30 – 12:00 — Officiating Remarks
👤 H.E. Dato’ Seri Anwar bin Ibrahim, Prime Minister of Malaysia
📸 12:00 – 12:10 — Photo Session
🍽️ 12:30 – 14:00 — Lunch
🎤 14:00 – 14:15 — Keynote Address
🗣️ 14:15–14:45—Panel Discussion 1
☕ 14:45–15:10—Coffee Break
🎤 15:10 – 15:30 — Keynote Address
🗣️ 15:30 – 16:00 — Panel Discussion 2
🔄 16:00–16:30—WTD Handover Ceremony
🔚 16:30 – 17:00 — Closing Ceremony
🍽️ 19:00–21:00—Visit Malaysia 2026 Dinner (Co-hosted by Tourism Malaysia & the state of Melaka)

📅 Sunday, 28 September 2025
☕ 08:00 – 09:00 — Welcome Coffee
🕘 09:00 – 09:15 — Opening Remarks
👤 H.E. Datuk Seri Utama Ab Rauf bin Yusoh, Chief Minister of Melaka
📚 09:15 — SESSION 1: EMPOWERING ECONOMIES THROUGH INCLUSIVE TOURISM
✨ Special Speech by the Guest of Honor—Harnessing Tourism for Inclusive Growth and National Economic Resilience
🎤 09:30 – 10:00 — Keynote Address 1:
Regenerating Tourism Destinations Through a Holistic Approach, Systemic Collaboration and Innovative Business Models
☕ 10:00 – 10:15 — Coffee Break
🗣️ 10:15 – 11:00 — Panel Discussion 1
📌 11:00–11:30—SESSION 2: FROM POLICY TO PRACTICE: SCALING SUSTAINABLE TOURISM
🎤 Keynote Address 2—Harnessing the Role of Tourism in Strengthening Sustainable Transformation: A Global Policy Perspective
🗣️ 11:30 – 12:30 — Panel Discussion 2
🍽️ 12:30–14:30—Lunch/Break
🤖 15:00–15:30—SESSION 3: TOURISM IN THE AGE OF ARTIFICIAL INTELLIGENCE AND INNOVATION
🎤 Keynote Address 3—Navigating the Future of Tourism in the Age of Artificial Intelligence and Uncertainties
☕ 15:30 – 15:45 — Coffee Break
🗣️ 15:45–16:45—Panel Discussion 3
🔚 16:45 – 17:00 — Closing Ceremony
🗨️ Closing Remarks, Malaysia & UN Tourism
🍽️ 20:00–22:00—Hosted Dinner (TBC) (by invitation only)

📅 Monday, 29 September 2025
🕘 09:00 – 10:00 — ASEAN Tourism Ministers’ Summit (Session I) (by invitation only) — Roundtable Discussion
☕ 10:00 – 10:30 — Coffee Break
🕥 10:30 – 12:00 — ASEAN Tourism Ministers’ Summit (Session II) (by invitation only) — Ministerial Dialogue
🚌 Technical Tour Arrangement | Monday, 29 September 2025

*Registered international participants only*

🏞️ Option 1: Bukit Batu Lebah Nature & Culture Discovery
⏰ 08:00—Assemble at Ground Floor, DoubleTree by Hilton, Melaka
⏰ 08:30 – 13:00 — Depart to Bukit Batu Lebah, Nyalas
🏛️ Option 2: Dutch & Heritage Trail (Jonker / Bandar Hilir)
⏰ 14:30—Assemble at Ground Floor, DoubleTree by Hilton, Melaka
⏰ 15:00 – 19:00 — Depart to Jonker / Bandar Hilir
ℹ️ The host will confirm the arrangement with the delegates at the registration desk.

📅 Tuesday, 30 September 2025
✈️ All Day—Delegates Departures